I have two people in the last week alone bring up this feature and that it is out of integrity. However, Tara and CS can confirm this has been a long time complaint with our user. 1) They don't like that our cite reader only pulls from cites within SSRN, and 2) its so far behind, it's embarrassing (10's of thousands of papers and citations).
Here's a comment from a professor at U of Michigan: SSRN's marker of "citations" next to articles. I suggest either revamping or deleting this standard marker, as it seems only to include citations in other SSRN papers. It excludes citations in law reviews, books, and in chapters of edited books. Given that especially the latter two seem difficult to get, the citations count is currently misleading. Best, of course, if you could do an effective search for citations in those other publication venues.